Stop rolling into the same ring with the same competition, fighting over projects that barely cover the cost of your monthly Sriracha subscription (...with clients who make you want to shoot Sriracha out of your nose!).
Why compete with thousands of other copywriters when you can sit back in your Eames leather lounge chair (*ahem* you know you've made it when your chair swivels 360°) and let the clients crawl over to you, scraping their nails on the hardwood floor, begging for your time?
Good news: you don't have to wait a decade to go from an Overwhelmed Freelancer to a Fully-Booked Business Owner...
Wondering where all the cool-slash-NOT-cray-cray clients hang out? Are they lounging at the LinkedIn mansion or sipping hot cocoa in the Instagram hot tub? WHERE ARE THEY?!?!?
(...imagine if you had a VIP ticket to a private club—where the most lucrative leads flow like fat-free chocolate milk)
Not sure if you're charging enough, kind of in the ballpark, or selling your soul for turkey jerky?
(...imagine if you could define your packages and prices strategically, and finally feel confident on sales calls)
Tired of questioning your direction, next steps, and the whole "running a business thing"?
(...imagine if you could wake up in the morning knowing exactly what you should focus your time and attention on and finally feeling like you've got your Froot Loops lined up neatly in a row)
Wanna be a legit copywriter?
You need to get serious about your business
(...and your oxygen levels)
Not because you've got writer's block or anything. Actually, most of the time the writing comes easy...
Why do some new copywriters barely scrape by while other copywriters are booked out three months in advance?
Here's the biggest difference between the Overwhelmed Freelancer and the Fully-Booked Business Owner...
One thing we’ve noticed is that most of the Overwhelmed Freelancers we've met have the talent to get started, but they quickly hit a ceiling...
And they have NO IDEA what to do next. So they end up surfing forums, Facebook groups, and job listing sites for short-term gigs that barely pay.
These Overwhelmed Freelancers fall into a perpetual mindset of ‘who am I to call myself a copywriter?’
And they say things like ‘why would anyone choose to work with me over someone else?’
So they try to figure it out alone…
Reading all the books, listening to all the podcasts, buying every copywriting course, and attending all the networking events.
But even with all this extra knowledge, the problem remains...
Maybe you're wondering... WHO ARE THESE PEOPLE?!? Are they mermaids or copywriters or WHAAAT?
I've worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So I have “big company” and “agency” experience.
While I wouldn't exactly call myself a serial entrepreneur, I would call myself a cereal addict (Cocoa Puffs, anyone?).
Today I consult with a variety of technology and wellness companies to create effective landing pages, conversion funnels, and marketing campaigns at Brandstory Copy and Content.
In my "free" time, you might catch me riding my bike 200+ miles in a single day... because pain is fun.
I live next to the mountains in Salt Lake City with my wife, four kids, and a neurotic Westie.
And I work with this copywriter who refers to herself as 'The Hug Machine' (weird, right?)... have you met Kira yet?
Rob's right... I am 'The Hug Machine'. And I specialize in personality-driven launch copy and help small business owners package their ‘weird’ following my signature Weird Trifecta Framework™.
In a previous life, I was an art major and ended up working with global brands like Estee Lauder Companies. I also led the marketing team for startups like ActionableBooks.com and global health nonprofits (what up, glaucoma and breastfeeding).
When I'm not hanging with copywriters, you'll find me running around the Capitol (trying my best to channel Claire Underwood) or attempting to play the violin with my daughter (it’s our new thing, don’t judge).
I just moved from Brooklyn to Washington, DC with my husband and two kids.
And I CAN'T WAIT to help you accelerate your business growth over the next few months...
Introducing The Copywriter Accelerator™
*Slow Down To Speed Up*
(...that's what we say)
A proven business system designed to give you the blueprint, structure, coaching, challenges & community you need to accelerate your business growth. So you can go from the Overwhelmed Freelancer to the Fully-Booked Business Owner with us by your side, every step of the way.
FEBRUARY 2021 - MAY 2021
*PSSST! PAYMENT PLANS AVAILABLE*
(AKA WHATCHA GET INSIDE THIS PROGRAM?)
Get stufffff done with accountability groups and a private network of copywriters you can trust
Take advantage of daily feedback, critiques, and 'group think' for four months (it's like a mini-mastermind).
Step into an intimate and totally private virtual Slack room to connect, collaborate, and critique each other's challenges (AKA worksheets). This is where ideas turn into profit and colleagues turn into besties. We'll also add you to a mini-accountability group with 4-5 peers so you can hold each other accountable throughout the entire program. (We don't guarantee friendship, but we do guarantee a no-drama-allowed policy, so the virtual walls of this tank are lined with positive vibes and a whole lot of trust).
You're comfortable selling other people's stuff, but you're not-so-great at selling your services (...imagine if you could ask copywriters you trust & respect for pricing, positioning, process, and proposal feedback 24/7)
You're under pressure to GTFOT and create content, pitch yourself to podcasts, post on social media, brand yourself, and show up consistently online (...imagine if you could park your tush in front of only the dreamiest of clients and make them eat out of your Cheetos fingers)
I was taking on whatever projects got referred to me (a lot of which weren't particularly challenging or meaningful) and essentially treading water. I wasn't building anything. I wasn't deliberate in the opportunities I was creating for myself.
Now, 18 months later, I feel like I'm kicking some serious big-picture goals. I've got wonderful clients (all of them).
"When I first started working with Kira & Rob, I felt pretty good about my copywriting skills but had a lot of questions around the business side of things.
I was immediately blown away by how deeply they cared about #1: helping you define what a successful copywriting career means to YOU (instead of fitting into a 'one-size-fits-all' box) and #2: equipping you with the training, templates, and community to guide you along every step of your journey.
There’s no one I trust and recommend more than Kira & Rob for building your copywriting biz - no matter what stage you're at."
EVERY OFFER NEEDS "DON'T BE A JERK"
30-DAY 100% MONEY-BACK
Listen, if you join The Copywriter Accelerator and realize we're a bunch of losers... you have 30 days to yell at us and get your money back. Yelling optional. Actually, it's discouraged. Kira's ears are sensitive.
So, you've got an ENTIRE month to figure out whether or not you *really* like Rob's voice or Kira's nervous laughter or growing your business in a private room with some of the most talented up-and-coming copywriters we can wrangle.
You've got integrity, we've got integrity. Let's all shake hands and commit to doing the right thing. Cool?
The Accelerator is basically a VIP backstage pass to their brains.
I always kick myself for remembering that I had considered "trying it next year", because I wouldn't be making anything close to the income I'm earning now–or be as in love with my current client waitlist (seriously, now I LOVE my clients!).
In fact, I'd probably be applying to jobs on LinkedIn at 2 AM out of boredom. So if you have an inkling that you'll need this, chances are you 10001% do."
Go from the "Struggling Freelancer" to the "Fully-Booked Business Owner"
FEBRUARY 2021 - MAY 2021
*PSSST! PAYMENT PLANS AVAILABLE*
MEET EMILY MATRAS, ACCELERATOR CLASS OF '18
"For the first two years in business, I'd make decisions based on what "felt" right or "sounded" good. But you can't build a sustainable copywriting business on hunches.
Kira and Rob—and the Accelerator community at large—validated my better ideas, and made me rethink some of my more, um, questionable ones. I entered the Accelerator thinking I wanted to completely change direction in my business.
I left deciding to double down on what I'd built so far, and really focus on what was working—since now I knew what worked. It's not a coincidence that my business crossed the six-figure mark in the year since I graduated from the Accelerator."
Even though I've always worked in "writing-adjacent" jobs, I never thought I could call myself a writer – even when I was doing writing! But, after subcontracting with a couple of established conversion copywriters I thought to myself "Ya know what, Glick? This is fun! This could really be something!"
That's when I found Kira & Rob (aka my Stacey & Clinton), TCC, the podcast, and a little somethin' somethin' called The Copywriter Accelerator.
I'll never forget our first call when I told Rob and Kira that my goal was to write my resignation letter by Labour Day weekend...
Go from the Overwhelmed Freelancer to the Fully-Booked Business Owner
FEBURARY 2021 - MAY 2021
*PSSST! PAYMENT PLANS AVAILABLE*